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04 — Project · 2025

Desert Dash

AR scavenger experience

Spinning up the stage…
arproductevents
citiesDubai

A WebAR layer built on 8thWall, deployed across the Dubai Marina for an F1 fan-zone activation. 12 hidden checkpoints, geo-anchored, rewarding paddock access vouchers.

Built solo in 4 weeks; ran for the full Grand Prix weekend.

Case studyDemo
SIG / METRICS● LIVE
CHECKPOINTS
12
PEAK DAU
3,800
AVG SESSION
07:42
CITY
Dubai
Gallery · 2
[ desert-dash-1.jpg ]
[ desert-dash-2.jpg ]
Under construction· 🚧 building in public